Are you making this Number 1 SEO Mistake?
To many people SEO (Search Engine Optimisation) is like black magic, difficult to understand with most of the effort unseen by site owners and little explanation provided of what they are doing.
In many cases customers do not believe it works at all due to poor performance of a campaign, empty promises from unscrupulous service providers who do not provide accurate reports on the tasks competed.
And although it is true there are many specialist tasks completed by SEO Consultant Sydney that are behind the page content such as META Data, Page descriptions and Anchor Links and all the off page activities such as article submissions, back links and directory submissions, it is not the SEO tasks being completed where most people make the number 1 SEO Mistake resulting in failure to get the traffic you wanted.
No, the number 1 SEO mistake is much more fundamental than that and is often the result of rushing into a campaign where you have been sold “fool’s gold” in the form of 20, 50, 100 keywords SEO for some ridiculously cheap amount.
The number 1 SEO Mistake made by most companies is a lack of:
Keyword Research and Market Analysis.
It seems so simple but without taking to time to really find out where your customers are, the keywords they are using to search for your products or services and identifying the competition on those keywords in relation to your budget than more often than not you are going to fail.
As mentioned earlier this is often a side effect of SEO Consultants offering a large number of keywords for your budget as a means to make their services seem more attractive or better value, when in reality they are diminishing your returns by avoiding the necessary effort to target your audience and spreading their effort to thin to be effective.
Its what we call the “throw shit and see if it sticks strategy” it very rarely does.
Most SEO companies will perform a standard amount of tasks and write a set amount of content for your dollar budget. Ideally you need at least 2 blogs, 1 article PLUS a host of other tasks PER Keyword PER Month to get results, but we see this same amount of content being produced but for over 10 or 20 Keywords, this approach will never bear fruit.
Number 1 SEO Mistake
If I am a plumber I might engage SEO services for my website on the keyword “plumbing”
Now there may be 10,000 searches per month on this keyword which would make you think Awesome.
However, this generic keyword will most probably have a high level of competition from other plumbers, will return results for people also searching for non-service related items like plumbing supplies, plumbing job listings, plumbing training, or plumbing news even. So we see putting energy into this keyword will do nothing but burn the budget on the effort and likely have a very low conversion rate.
So we do some research and identify where your customers are.. Say “Sydney”, or even more specifically if the search quantity is there “Rockdale” then define your product or service so that only Qualified Leads are generated by adding “Services” or “Emergency” to the keyword phrase.
So now we have a long tail keyword phrase “Emergency Plumber Rockdale” that may have only 500 searches per month, but the competition for this keyword is low meaning we will build your page rank quickly, all people searching for this keyword are real customers looking for exactly your services so the conversion rate of visitors to customers will be very high and we will see excellent return on your SEO investment.
100 out of 500 is much better than 10 out of 10,000.
Its actually that simple, but without taking the time to sit down with an SEO Consultant Sydney Expert and do the research, understand where your customers are, understand your business and then wisely allocate your budget into targeted, market specific keywords than you run the all too common risk of wasted effort, wasted money and poor results from your SEO Campaign.
To learn more about SEO Keyword Research or to get a FREE SEO Consultation from your local Sydney SEO expert call 1300 308 799, visit our Facebook or complete the form below and one of our team will contact you shortly.
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