SEO consultants Sydney
Marketing from before the internet and today haven’t really changed that much, although technology does make things easier and more complex. But there is one strategy online marketers and traditional marketers would agree that is still effective; word-of-mouth. You might be surprised that despite the advances in technology, this old marketing strategy is still one of the most effective ways of marketing especially now with the internet. Many SEO consultants Sydney still uses this strategy using different methods.
What is word-of-mouth?
By definition, word-of-mouth or WOM is “an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service.” To better explain it, it’s a kind of advertising and marketing where people or the audience will share about their experience whether it’s positive or negative to share to the world. For example, a person will purchase coffee in Starbucks and share it on their social media accounts and retell their comments about the drink and the location. Starbucks doesn’t need to pay them but it advertising their products for free. That is word-of-mouth.
No matter how small or large the business is, word-of-mouth is something they all need. Here are some of the highly effective WOM strategies that are implemented online.
- Have a good founding story.
People love stories and especially the founding story. How the company started or how the brand began?It’s like a personal connection between the business and its audience. If it’s something they can relate too, the audience will more likely share it with others. Write a compelling brand story.
- Treat your customers like gold.
They are the vital part of your success. No matter how successful you are already, it’s important that you treat your customers with utmost care. Keep current customers extremely satisfied, and it will encourage them to spread the word.
And that’s that. You can hire SEO consultants Sydney to implement other SEO strategies that also incorporate WOM in order to double your SEO marketing.