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SEO Consultants Sydney-Optimisation without a Core Story is not SEO!

It’s easy to see why SEO and content marketing have become so inextricably linked over time. It’s because they belong together. SEO and content marketing may have the ability to function on their own, but when combined, they are powerful. SEO was still in its early years when content marketing was first noticed around the Internet. Content marketing showed an ability to engage Internet users, which can go hand in hand with SEO’s ability to increase the reach of websites. It would still be an advantage for your business to have SEO expert like SEO Consultants Sydney to handle these things for you.

SEO Consultants Sydney

Since then, content marketing created well-thought-out, high-quality, keyword rich, expert material that the people of the Internet actually wanted to read. People began finding added value in the high-quality material created by content marketing and started to share it across their social pages. As the material garnered more social proof, the intrinsic SEO value increased as well. When done correctly, SEO and content marketing blend so seamlessly that when SEO demands the use of intellectual keywords, content marketing created the actual material where these keywords will live. When SEO requires inbound links, content marketing creates the material that people want to link to. When SEO performs technical optimisations, content marketing is rewarded by added accessibility and exposure. This is why SEO can be a crucial part of your marketing strategy.

SEO Consultants Sydney

A successful SEO should have a powerful content. – a content that will get the attention of target audience.  A core story can help you appeal to a much larger audience. Most businesses advertise in a very simplistic way. But are they getting the traffic they want? One reason why it is important to have a solid core story for your website is because most of your audience is interested in what you are selling at the time they saw your ad. Regardless of what you are selling, there is only a small percentage of people that are ready to buy just buy seeing your product. It means that you have to have a solid story or marketing fuel to make them purchase that product. It is important not to only show and sell your product but give the audience the data, benefits, and features they want to see.

Through the use of core story, you can build rapport and trust that will make your business strategically above your competitors, be positioned as an expert in the eyes of your clients, dramatically upgrade the influence you have over your target audience and establish a consistent message that increases your brand awareness and foster a positive and credible image. So before thinking of a web design for your business, make sure to establish a solid core story first that will get the attention of your target audience. A powerful core story and a strategic marketing plan plus the services of SEO Consultants Sydney are enough to make your SEO ranking on top of your competitors.

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SEO consultants Sydney

Marketing from before the internet and today haven’t really changed that much, although technology does make things easier and more complex. But there is one strategy online marketers and traditional marketers would agree that is still effective; word-of-mouth. You might be surprised that despite the advances in technology, this old marketing strategy is still one of the most effective ways of marketing especially now with the internet. Many SEO consultants Sydney still uses this strategy using different methods.

SEO consultants Sydney

                                                                           SEO consultants Sydney

What is word-of-mouth?

By definition, word-of-mouth or WOM is “an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service.” To better explain it, it’s a kind of advertising and marketing where people or the audience will share about their experience whether it’s positive or negative to share to the world. For example, a person will purchase coffee in Starbucks and share it on their social media accounts and retell their comments about the drink and the location. Starbucks doesn’t need to pay them but it advertising their products for free. That is word-of-mouth.

 

No matter how small or large the business is, word-of-mouth is something they all need. Here are some of the highly effective WOM strategies that are implemented online.

SEO consultants Sydney

                                                             SEO consultants Sydney

  1. Have a good founding story.

People love stories and especially the founding story. How the company started or how the brand began?It’s like a personal connection between the business and its audience. If it’s something they can relate too, the audience will more likely share it with others. Write a compelling brand story.

 

  1. Treat your customers like gold.

They are the vital part of your success. No matter how successful you are already, it’s important that you treat your customers with utmost care. Keep current customers extremely satisfied, and it will encourage them to spread the word.

 

And that’s that. You can hire SEO consultants Sydney to implement other SEO strategies that also incorporate WOM in order to double your SEO marketing.

 

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SEO Consultant Sydney

If you think that only having a website for your business is enough to in the field of digital marketing, then exactly you are misguided. You need to know the tricks and laws which make you achieve success on internet platform as well. SEO Consultant Sydney let you gain rankings in very short span of time.

Might you have been thinking what ranking means on the internet? Rankings we call to the search results of the search engines which appear at the top page. On the search engine whenever you search for something you can observe that several results available on that keyword. Among those several results the results which appear on top pages are called ranked website. As you take normal generally everyone goes with that top pages results, especially top three results. This is because those ranked websites operators know the trick how to grab the attention of visitors over the internet.

SEO Consultant Sydney

SEO Consultant Sydney

The Internet world is so huge that if you put something on the internet it is really tough to make it come under the eyes of community visitors you want. For that, you need special efforts. There is trick called PPC (Paper per Click) which is totally a paid option for making your site appear at top of the page. You will be charged for every click on the site. No doubt this will become so expensive deal for the business that has already less budget. From getting rid of, money expense SEO strategy is the best option.

SEO is a totally free option. Google is not going to charge you for anything regarding this. Most profitable once you reach the top it will become very hard to pull you back from the top rankings.

SEO Consultants Sydney put all their efforts to make you occupy the top page ranking soon. This will go to bring huge traffic to your website and you are going to earn high.

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You’ve heard of SEO and almost everyone who are successful online will tell you that you need SEO but how can SEO help your business and do you really need it? Business, whether you have a physical store or not, can really monetise the internet with the right SEO strategy and SEO company Sydney services can help and guide you to your success.

 

Search engine optimisation or SEO means using different strategies to help improve the position of your website on “organic” search results. For example you’re looking for musical instruments, the first website you see and other website below means they are leading the market and people visit and become a customer. That is the goal of SEO. The better SEO you have, the easier your audience can find you.

 

SEO can help your business in many different ways such as online visibility, improved website traffic and better salves conversion, all you need to do is understand it. All kind of businesses benefit with SEO. Small business have the chance to compete against big companies online and these big companies can also improve their relevance to their customers. Anyone can really benefit.

 

But how can you improve your SEO? Well, it’s not as easy as we make it sound. There are many factors such as keywords, keyword density, which platform, optimisation and more. The best and safest tip is to create relevant content that your audience will want to read and share it. Relevant content means posts or blogs that can help your readers. Google cares about what the readers need so they rank content that are best helpful. You can rank high here using a smart keyword strategy.

 

Besides that, your content should be clear and friendly. Hard selling is no longer effective and consumers no longer respond positively to is, so create content that they need. It also has to be original or valuable content to help boost your ranking.

This may all sound confusing but to your outsourced SEO Consultants Sydney services, this is perfect. Hiring experts means they can manage and make sure that the content is search engine friendly and optimized.

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CONTACT US

To learn how to target your customers and drive them to your business online, get in touch and we will arrange for a FREE SEO Consultation with one of our Local Sydney Experts.

  • Please send us a message or call anytime to talk to a Sydney Based SEO Consultant


    Tel: 1300 308 799,
    (02 8004 6396)
    Fax: +61 2 8004 9164
    info@seoconsultantsydney.net
    Address: Suite 203
    27 King Street
    Rockdale NSW 2216
    Sydney
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