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SEO Consultants Sydney-Optimisation without a Core Story is not SEO!

It’s easy to see why SEO and content marketing have become so inextricably linked over time. It’s because they belong together. SEO and content marketing may have the ability to function on their own, but when combined, they are powerful. SEO was still in its early years when content marketing was first noticed around the Internet. Content marketing showed an ability to engage Internet users, which can go hand in hand with SEO’s ability to increase the reach of websites. It would still be an advantage for your business to have SEO expert like SEO Consultants Sydney to handle these things for you.

SEO Consultants Sydney

Since then, content marketing created well-thought-out, high-quality, keyword rich, expert material that the people of the Internet actually wanted to read. People began finding added value in the high-quality material created by content marketing and started to share it across their social pages. As the material garnered more social proof, the intrinsic SEO value increased as well. When done correctly, SEO and content marketing blend so seamlessly that when SEO demands the use of intellectual keywords, content marketing created the actual material where these keywords will live. When SEO requires inbound links, content marketing creates the material that people want to link to. When SEO performs technical optimisations, content marketing is rewarded by added accessibility and exposure. This is why SEO can be a crucial part of your marketing strategy.

SEO Consultants Sydney

A successful SEO should have a powerful content. – a content that will get the attention of target audience.  A core story can help you appeal to a much larger audience. Most businesses advertise in a very simplistic way. But are they getting the traffic they want? One reason why it is important to have a solid core story for your website is because most of your audience is interested in what you are selling at the time they saw your ad. Regardless of what you are selling, there is only a small percentage of people that are ready to buy just buy seeing your product. It means that you have to have a solid story or marketing fuel to make them purchase that product. It is important not to only show and sell your product but give the audience the data, benefits, and features they want to see.

Through the use of core story, you can build rapport and trust that will make your business strategically above your competitors, be positioned as an expert in the eyes of your clients, dramatically upgrade the influence you have over your target audience and establish a consistent message that increases your brand awareness and foster a positive and credible image. So before thinking of a web design for your business, make sure to establish a solid core story first that will get the attention of your target audience. A powerful core story and a strategic marketing plan plus the services of SEO Consultants Sydney are enough to make your SEO ranking on top of your competitors.

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SEO consultants Sydney

Marketing from before the internet and today haven’t really changed that much, although technology does make things easier and more complex. But there is one strategy online marketers and traditional marketers would agree that is still effective; word-of-mouth. You might be surprised that despite the advances in technology, this old marketing strategy is still one of the most effective ways of marketing especially now with the internet. Many SEO consultants Sydney still uses this strategy using different methods.

SEO consultants Sydney

                                                                           SEO consultants Sydney

What is word-of-mouth?

By definition, word-of-mouth or WOM is “an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service.” To better explain it, it’s a kind of advertising and marketing where people or the audience will share about their experience whether it’s positive or negative to share to the world. For example, a person will purchase coffee in Starbucks and share it on their social media accounts and retell their comments about the drink and the location. Starbucks doesn’t need to pay them but it advertising their products for free. That is word-of-mouth.

 

No matter how small or large the business is, word-of-mouth is something they all need. Here are some of the highly effective WOM strategies that are implemented online.

SEO consultants Sydney

                                                             SEO consultants Sydney

  1. Have a good founding story.

People love stories and especially the founding story. How the company started or how the brand began?It’s like a personal connection between the business and its audience. If it’s something they can relate too, the audience will more likely share it with others. Write a compelling brand story.

 

  1. Treat your customers like gold.

They are the vital part of your success. No matter how successful you are already, it’s important that you treat your customers with utmost care. Keep current customers extremely satisfied, and it will encourage them to spread the word.

 

And that’s that. You can hire SEO consultants Sydney to implement other SEO strategies that also incorporate WOM in order to double your SEO marketing.

 

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SEO Consultants Sydney

Are you annoyed of expensing huge amount of money on promotions of your business? Did you expense a lot on website development of your business? In spite of all these efforts, you are not getting better results. SEO Consultants Sydney has proven results.

SEO Consultants Sydney

SEO Consultants Sydney

Now you need really a serious help for your business if your business is not doing well as your expectation. If you are worried is it works then always keep in mind freely that your growth is the aim of SEO consultants. You will surely achieve success from this effort. Only you have to best consultants who have proven results like SEO Consultant Sydney who take care of your budget and ask accordingly. This is the platform which is totally free. There is no cost asked by Google from you once you reach the top page results of the search engine. Also, it will become so hard to make you down once you reach the top by your competitors.

One most advantage of being on top page result is that you get maximum attention of every visitors wants services like yours.  These will definitely go to open the gate for customers around the world who want your services directly interact with you. You customers will increase as much as you couldn’t have imagined. You will also start earning so high then your competitors.

SEO Consultants Sydney

SEO Consultants Sydney

SEO is the effort which is made by consultants with their unique ideas which profit your website and your services blog and articles reach top pages of the search engine results. Consultants know how to leave your competitors because they are experts and in very short span of time.

SEO Consultants Sydney increase your popularity give you a special place in the eyes of search engines. You followers increase and you will achieve higher that your expectation. As it is a saying that if you need change you have to experiment.

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SEO Consultant Sydney

Are you thinking that is ranking really important for your business? Then you can easily get an answer to this question from your daily life search and surf experiences. SEO Consultant Sydney also can give you a better advice for a better marketing strategy of your business. You will get the best experts who know how to flow with high velocity in digital marketing.

SEO Consultant Sydney

                                                                                     SEO Consultant Sydney

As only floating don’t leave an impact on the big platform of digital marketing because there are many like you. But when you flow and move forward fast you leave an impact. Also, you are recognised by so many people and also get popularity. This happens because you selected doing something different. This different and unique approach to digital marketing is SEO (Search Engine Optimisation).

SEO Consultant Sydney

                                                                                        SEO Consultant Sydney

Now take an example of yours. Whenever you surf on Google for anything you get results on the search engines page. You can observe there are many results available for you related to your search. Also in down, you find various next pages for those results. But what you actually do you never bother about these things and frequently go with any of the top three to four results. This you do because there is a perception in your mind that results appear on the top have best results.  Similarly, SEO technique and efforts make your website reach the top of the search engine. Once you reach and occupy the top ranking then nothing going to stop you in making a place in the heart of your visitors. You will start getting huge attentions and also you will get more customers. You can make an established connection with your customers.

Every business owner dreams will come true with SEO consultant. They can easily make their mark on the world platform of digital marketing.

SEO Consultant Sydney is the best choice for increasing you ranking faster on the search engines.

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SEO Consultants Sydney

Many of the business owners like you want to achieve reputation with their business. They want to do experiments to grow and earn high. There dream to rule the internet world and become popular among the large community. So, if you are also one of them then you need to grab certain strong strategies for your business. SEO Consultants Sydney provides you one of the strongest efforts for your business online which really change the face of your business.

SEO Consultants Sydney

SEO Consultants Sydney

The most exciting thing about SEO is it’s totally free strategy. That means you no need to pay a single penny to Google for search engine optimisation. There may question arising in your mind that what is SEO in digital is marketing and why this is so important for your business? In this blog all doubts related to SEO are revealed.

SEO is a short form of Search Engine Optimisation. This is an effort technique which makes your website rise in the top results of the search engines. This consultant does by certain selection of popular keywords related to your business. Using that selected keywords to enhance the ranking of your website. Along with this contents also really matters for your ranking. High-quality content enhances your rankings as soon you not even imagined.

SEO Consultants Sydney

SEO Consultants Sydney

SEO is important for your business, this you can understand easily by an example. Suppose if you have bought a brand new car and want to impress people with your car. But you are so possessive about your car that you avoid to use it more. As a result, no effect happens on the people whom you want to impress. If they will not see your car then how they get impressed. Similarly, if you have a fully well-designed website for your business and you were expecting that you are going to get good returns. Unfortunately no any special profit happens to your business even after having such extraordinary website.  This happens because no any of your new visitors can’t able to reach your website. And if your applied SEO technique to your website with the help of SEO Consultants Sydney then you started getting huge attention, huge customers, huge earning. In short main SEO strategy is show off then only people going to give importance to your business.

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SEO Consultant Sydney

If you think that only having a website for your business is enough to in the field of digital marketing, then exactly you are misguided. You need to know the tricks and laws which make you achieve success on internet platform as well. SEO Consultant Sydney let you gain rankings in very short span of time.

Might you have been thinking what ranking means on the internet? Rankings we call to the search results of the search engines which appear at the top page. On the search engine whenever you search for something you can observe that several results available on that keyword. Among those several results the results which appear on top pages are called ranked website. As you take normal generally everyone goes with that top pages results, especially top three results. This is because those ranked websites operators know the trick how to grab the attention of visitors over the internet.

SEO Consultant Sydney

SEO Consultant Sydney

The Internet world is so huge that if you put something on the internet it is really tough to make it come under the eyes of community visitors you want. For that, you need special efforts. There is trick called PPC (Paper per Click) which is totally a paid option for making your site appear at top of the page. You will be charged for every click on the site. No doubt this will become so expensive deal for the business that has already less budget. From getting rid of, money expense SEO strategy is the best option.

SEO is a totally free option. Google is not going to charge you for anything regarding this. Most profitable once you reach the top it will become very hard to pull you back from the top rankings.

SEO Consultants Sydney put all their efforts to make you occupy the top page ranking soon. This will go to bring huge traffic to your website and you are going to earn high.

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You’ve heard of SEO and almost everyone who are successful online will tell you that you need SEO but how can SEO help your business and do you really need it? Business, whether you have a physical store or not, can really monetise the internet with the right SEO strategy and SEO company Sydney services can help and guide you to your success.

 

Search engine optimisation or SEO means using different strategies to help improve the position of your website on “organic” search results. For example you’re looking for musical instruments, the first website you see and other website below means they are leading the market and people visit and become a customer. That is the goal of SEO. The better SEO you have, the easier your audience can find you.

 

SEO can help your business in many different ways such as online visibility, improved website traffic and better salves conversion, all you need to do is understand it. All kind of businesses benefit with SEO. Small business have the chance to compete against big companies online and these big companies can also improve their relevance to their customers. Anyone can really benefit.

 

But how can you improve your SEO? Well, it’s not as easy as we make it sound. There are many factors such as keywords, keyword density, which platform, optimisation and more. The best and safest tip is to create relevant content that your audience will want to read and share it. Relevant content means posts or blogs that can help your readers. Google cares about what the readers need so they rank content that are best helpful. You can rank high here using a smart keyword strategy.

 

Besides that, your content should be clear and friendly. Hard selling is no longer effective and consumers no longer respond positively to is, so create content that they need. It also has to be original or valuable content to help boost your ranking.

This may all sound confusing but to your outsourced SEO Consultants Sydney services, this is perfect. Hiring experts means they can manage and make sure that the content is search engine friendly and optimized.

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Are you making this Number 1 SEO Mistake?

To many people SEO (Search Engine Optimisation) is like black magic, difficult to understand with most of the effort unseen by site owners and little explanation provided of what they are doing.

In many cases customers do not believe it works at all due to poor performance of a campaign, empty promises from unscrupulous service providers who do not provide accurate reports on the tasks competed.

And although it is true there are many specialist tasks completed by SEO Consultant Sydney that are behind the page content such as META Data, Page descriptions and Anchor Links and all the off page activities such as article submissions, back links and directory submissions, it is not the SEO tasks being completed where most people make the number 1 SEO Mistake resulting in failure to get the traffic you wanted.

No, the number 1 SEO mistake is much more fundamental than that and is often the result of rushing into a campaign where you have been sold “fool’s gold” in the form of 20, 50, 100 keywords SEO for some ridiculously cheap amount.

The number 1 SEO Mistake made by most companies is a lack of:

Keyword Research and Market Analysis.

It seems so simple but without taking to time to really find out where your customers are, the keywords they are using to search for your products or services and identifying the competition on those keywords in relation to your budget than more often than not you are going to fail.

As mentioned earlier this is often a side effect of SEO Consultants offering a large number of keywords for your budget as a means to make their services seem more attractive or better value, when in reality they are diminishing your returns by avoiding the necessary effort to target your audience and spreading their effort to thin to be effective.

Its what we call the “throw shit and see if it sticks strategy” it very rarely does.

Most SEO companies will perform a standard amount of tasks and write a set amount of content for your dollar budget. Ideally you need at least 2 blogs, 1 article PLUS a host of other tasks PER Keyword PER Month to get results, but we see this same amount of content being produced but for over 10 or 20 Keywords, this approach will never bear fruit.

Number 1 SEO Mistake

For example:

Number 1 SEO Mistake

If I am a plumber I might engage SEO services for my website on the keyword “plumbing”

Now there may be 10,000 searches per month on this keyword which would make you think Awesome.

However, this generic keyword will most probably have a high level of competition from other plumbers, will return results for people also searching for non-service related items like plumbing supplies, plumbing job listings, plumbing training, or plumbing news even. So we see putting energy into this keyword will do nothing but burn the budget on the effort and likely have a very low conversion rate.

So we do some research and identify where your customers are..  Say “Sydney”, or even more specifically if the search quantity is there “Rockdale” then define your product or service so that only Qualified Leads are generated by adding “Services” or “Emergency” to the keyword phrase.

So now we have a long tail keyword phrase “Emergency Plumber Rockdale” that may have only 500 searches per month, but the competition for this keyword is low meaning we will build your page rank quickly, all people searching for this keyword are real customers looking for exactly your services so the conversion rate of visitors to customers will be very high and we will see excellent return on your SEO investment.

100 out of 500 is much better than 10 out of 10,000.

Its actually that simple, but without taking the time to sit down with an SEO Consultant Sydney Expert and do the research, understand where your customers are, understand your business and then wisely allocate your budget into targeted, market specific keywords than you run the all too common risk of wasted effort, wasted money and poor results from your SEO Campaign.

To learn more about SEO Keyword Research or to get a FREE SEO Consultation from your local Sydney SEO expert call 1300 308 799, visit our Facebook or complete the form below and one of our team will contact you shortly.

BE WISE & OPTIMISE

seo consultant sydney

 

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You’ve heard it a couple of times but is there really content marketing importance to improve on your business’ success. Despite other people’s skepticism about content marketing, SEO experts Sydney have proven how effective content is to monetise your business website. Today, if you don’t have any relevant content on your website then your visitors will just ignore your website and look for other websites that can offer more.

Content Marketing by definition is a strategic marketing strategy solely focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. And also, attract them to create a purchase. This marketing is quite valuable as it has created a legit method of increasing traffic and sales. Consult SEO experts Sydney to know more.  This is not just about posting what you like but posting relevant content that your target audience will want to read and eventually have.

Why Content Marketing Is Important

SEO experts Sydney

Because it matters to your consumers/readers/audience.  People nowadays prefer to read something that they want or need. And they have also developed a strong resistance against “hard sell.” They make research now look for reviews and better choices. They study what they buy over the internet.

They look for good content that can help them make decisions by they don’t like being sold items while reading. Consumers are less responsive to traditional advertising and old-school sales tactics. You have lesser chances if your content or website starts with “Buy This, “We are The Best.” They prefer content that starts with “how-to’s”, “why is this better,” while including what you are selling without “selling” it. This might sound confusing but SEO Consultants Sydney know and understand this. Outsourcing them for your website can greatly improve your website’s importance to readers and improve visibility on search engines.

SEO experts Sydney

With their help, you can improve your control and lead your market. Remember, the better your content is the more your readers will stay with you. Social media has become the digital word-of-mouth. A great content can be easily shared and go viral that can greatly affect your business and profit.

 

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CONTACT US

To learn how to target your customers and drive them to your business online, get in touch and we will arrange for a FREE SEO Consultation with one of our Local Sydney Experts.

  • Please send us a message or call anytime to talk to a Sydney Based SEO Consultant


    Tel: 1300 308 799,
    (02 8004 6396)
    Fax: +61 2 8004 9164
    info@seoconsultantsydney.net
    Address: Suite 203
    27 King Street
    Rockdale NSW 2216
    Sydney
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