BUILD WEB TRAFFIC & GENERATE MORE LEADS WITH EXPERT ADVICE AND SERVICE FROM SEO CONSULTANTS SYDNEY

Our SEO Consultants Sydney can help you build a winning strategy to increase visitors to your website. We will combine our understanding of how google ranks your website with local market knowledge to develop short and long tail keywords to target the customers searching for your products and services online.

REGISTER NOW FOR A FREE WEBSITE SEO PERFORMANCE REVIEW

Want to learn more about how SEO works? Send us a message today and one of our Sydney team will contact you for a no obligation SEO consultation to help you understand how an effective SEO campaign can build your business.

WHAT WE DO

“A failure to plan is planning to fail”

Alan Lakein

A successful SEO campaign starts with expert market analysis and keyword research. This essential part of the process is often overlooked and as a result many companies have wasted precious time and resources chasing keywords with little or no traffic and pursuing high competition keywords without the budgets to overcome major players.
SEO Consultants Sydney specialise in identifying how to maximise your investment by targeting potential customers in your service area thereby improving conversion rates from visitors.

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  • Keyword Research

    Keyword Research

    Keyword Research

    The first step in any SEO campaign is understanding your ideal customer and identifying the keywords they use to search for your products or services. SEO Company Sydney utilises the latest technology and tools to find the best targeted keywords for your website with the right balance between search volume and competitions to drive qualified traffic to your website with the best return on investment.

  • On-Site Optimisation

    On-Site Optimisation

    On-Site Optimisation

    On-Site optimisation refers to the steps that make your website or web page appealing to both search engines and users. We use best practice coding and configuration methods to achieve our goals including actual HTML code, Meta tags, keyword density and keyword placement. To make your website meet the criteria of Google-Bot, we work with page content and titles, heading tags (h1, h2, h3 and Meta descriptions), citations, media optimisation, social links and inbound links to make your website rise to the top of Google searches.

  • Off-Site Optimisation

    Off-Site Optimisation

    Off-Site Optimisation

    Off-site optimisation is done to promote your website across the web with a purpose of building brand awareness and improve organic rankings in search engines. Let SEO consultants Sydney help your business by utilising the latest tools and techniques to create white hat backlinks along with article writing and submissions, blogging, creating business citations, social bookmarking, classified advertising and document submission are all pieces of the puzzle required to build your Google ranking.

PRODUCTION

There are many factors that contribute to improving your Google ranking but one thing remains constant.

“CONTENT IS KING”

SEO Consultant Sydney has dedicated media teams that will produce regular optimised content and publish it to targeted industry specific platforms.

Blog Setup and Posting

Want to create something really creative to increase traffic? Blogging is a powerful SEO tactic that allows websites to build brand awareness, traffic and reputation. When you regularly update a blog, you have an excellent platform to produce fresh and high-value content ideal for keeping Google spiders happy with what they found.

Social Book marking

Social book marking is a powerful technique in promoting a website. It is a way for people to store, organise, search and manage “bookmarks” of web pages. It can introduce sites to others with relevant tastes, drive traffic to your site and provide high authority “do-follow”backlinks; allows higher ranks in search engines.

Article Writing and Submissions

Article directories allow users to submit unique articles for content syndication and embed links to other websites with relevant anchor text. It is one of the best technique for getting high traffic and quality back links for your website. All you need is to write articles based on some topics and keeping focus on anchor-text.

Infographic Creation and Sharing

An infographic (information graphic) is a representation of information in a graphic format designed with interesting and compelling elements to make the data easily understandable at a glance. An infographic benefits an SEO campaign as not only it builds your link portfolio, but also as sharable content multiplying its value.

Press Release Writing and Submission

A press release is a written statement to the media. It can announce a range of news items including scheduled events, personal promotions, awards, new products and services, sales accomplishments, etc. It can also be used to generate a feature story. No matter in what kind of industry you are in, it benefits all with valuable publicity.

Classified writing and posting

Classified Ads are basically online ads which are placed on Classified Resources. It works the same way as you give advertisement in any other media like: Newspapers, Magazines, Radio, and Television etc. These are very useful to promote the website as they get posted immediately and can generate sales queries in a couple of hours.

Local Business Citations

A Business Citation is an online reference to your business’s name, address and phone number (NAP). Google uses them when evaluating the online authority of your business. Along with links and reviews, these are primary factor that Google uses to calculate the ranking of your businesses. In addition to their SEO value business listings will increase general awareness of your business and help people to find you online.

Image Sharing

Various images sharing platforms allow us to promote your business services with image submissions and also provide an option to post back links back to the website. Adding textual content with targeted keywords make it more effective; it allows faster indexing of website’s link by optimising URL structure, anchor text and descriptive tagging.

PPT Creation and Submission

PPT is a file extension for a presentation file format used by Microsoft Power-Point, the popular presentation software commonly used for office and educational slide shows. For SEO, being an online marketing tactic it helps to drive relevant traffic to your website, gets quality inbound links, promotes your Business services and help targeted keywords to rank well.

Document Creation and Submission

Document promotion provides search visitors with unique, high-quality content in .Doc format online. As Google is pretty good in crawling PDF’S website often, adding hyperlink to your targeted keywords,adding images with alt tag and textual description benefits your business promotion and acquiring a quality back link.

GLOBAL DIGITAL SNAPSHOT

7.210 BILLION Total Population
3.010 BILLION Active Internet Users
2.078 BILLION Active Social Media Accounts
3.649 BILLION Unique Mobile Users
1.685 BILLION Active Mobile Social Accounts

Search Engine Optimisation FAQs

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On page SEO techniques involves optimisation of your website structure for targeted keyword including website pages, titles, internal links and tags. With coding and technical set-up, it evaluates your website and improves overall ranking in search engines. After analysing relevant keywords, these are added in headlines and titles of page. Adding them in Meta tags, Meta description, image tags and actual URLs for pagessignificantly affect search engine rankings.
A Meta tag is a tag that provides search engines with information about a web page and is placed near the top of the HTML in a Web page as part of the heading.These do not affect how the page is displayed instead helps search engine to index a page to provide vital information to the user. Among all Meta tag, keywords Meta tag and Description Meta tag are the most important for search engine indexing. The keywords Meta tag includes information about the content of the page whereas the description Meta taglists a brief description of the page.
EMDs (Exact Match Domains) and other keyword based domains historically have been major a factor in Google ranking but recent changes to Google algorithms aimed at reducing low-quality EMDs from showing up so high in search engine results means they are not as effective as they used to be without supporting content and optimisation. However, as part of a comprehensive SEO Strategy they are still a part of the equation and any advantage over the competition is a benefit.

Essentially, avoiding or abandoning keyword domains is a completely personal choice, but keywords shouldn’t be the primary factor you consider when choosing a domain. Besides, consider the following factors while choosing:

• Enquire search volume.With Google’s keyword planner tool, find the exact search volume of the keyword,phrase or the domains.
• Give a check to cost. The majority premium keyword domains are already registered and are difficult to acquire.
• Go for .com domain. For instance, a keyword.com domain will be more valuable than a keyword.info domain.

Evidently, sites with clean codes and fast download speed have always been rewarded by the Goggle.In 2011, Google announced Speed Online Tool to analyse the performance of the web pages. Website speed would be considering as a vital factor and would begin affect search rankings.A website with poor experience will deserve less promotion in search engines. Additionally, slow performing mobile sites would start penalised in search rankings as well.
Blogging is an important influential tool which is used to speak one’s mind and share thoughts.
Presently, business owners have switched to blogging to ultimately increase income and generate business growth.However, it might seem unconvinced in its first approach. Believe it or not, it is one of the most powerful ways to promote your company/website online. All it requires is writing lots of unique content for your services and website with precise thoughts. Next step calls for promoting your blog in blog directories and blog search engines. Additionally,you can promote by posting comments in other service-related blogs with links that are crawlable by the search engines.
Focused keywords are basically a catalog of keywords that you would like to rank for on Google and other search engines. As generic or long tail keyword, these are added to your content. With proper keyword strategy, your content could be properly optimised for search engine. Particularly if you are focusing on marketing content online, then adding these words to pages, blog posts, infographics and other content in natural flow will be a success.
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Few aspects of optimisating a website actually takes place off site. Off- site SEO is basically a strategy build to improve website rankings in search engines. It comprises of relevant content with organic link building and social media campaigns. Various off-site techniques are:
Blogging/forum marketing, Search Engine submissions, Social Bookmarks, PPT Creation and Submission, Document Sharing, PDF File Sharing, Infographics, Image Sharing, Video Marketing, Article submissions, Blog Commenting etc.
Backlinks (incoming links, inbound links, inlinks, and inward links) are commonly hyperlink that links from a Web page, back to your own Web page or Web site. A site with more backlinks is determined more relevant in search engines.
Article submission is an essential off-site SEO strategy focused to increase the online presence of a business through submission of articles with relevant keywords to article submission directories. Article submission can be beneficial in the following ways:

1. With increased backlinks and PR, it can enhance and improve the ranking of your online business in search engines.
2. By providing valuable detail and information within articles, it establish particular website owner as an expert in their industry and hence, builds the trust of potential customers and thereby increasing traffic.

By putting information, Google My Business helps connecting businesses directly with customers while they are searching for you on Search, Maps or Google+. Also it provides features where customers can post their reviews and ratings, +1 button to endorse content, and re-sharing of your Google+ posts across the web.
Black hat SEO is an unethical SEO technique that uses aggressive SEO strategies, techniques and tactics to get higher ranks in the search engines. It does not follow search engines rules and regulations and creates a poor user experience. Some black hat SEO techniques are keyword stuffing, invisible text, doorway pages and adding unrelated keywords to the page content or page swapping.
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Social media have a visible impact on your business rankings. A strong social presence helps you build links with all social channels including Facebook, Twitter, YouTube, LinkedIn etc. It allows to makes your content searchable and sharable and hence increases your followers; a page with high followers ranks high in results. Adding focused keywords and creating local business listings on Google+ offers even more value when you leverage it to increase SEO.
If you want to craft a strong social engagement strategy for your business, then social media platforms are the best choice to directly connect with a targeted audience. With enormous number of users, Facebook, Twitter and Pinterest all trend highly with small and medium-sized business owners and allow you to build a framework, showcase new products and sometimes act as a customer service even. To evaluate each platform, here are some questions you need to ask yourself:

1. Is this the right platform to target your audience?
2. Is this platform perfectly suits business’s needs?
3. What minimal time you have to give for best results?
4. Is this attribute a unique approach?

Social bookmarking is a powerful online marketing technique for people to store, organise, search and manage “bookmarks” of web pages. These bookmarks are usually public and anyone can check it. Few social bookmarking sites include Digg, Delicious, StumbleUpon, Propeller, etc.
Be careful while broadcasting your news on a wide area network.
Yes, SMM is the back bone of traffic nowadays. If your company profile has more likes and shares on Social media pages, this will eventually, drive much more traffic to your website and thereby, increasing sales and services.
Definitely, we can manage your social media pages on social sites like Facebook, Twitter, Pinterest, Google+, Instagram and more! To increase traffic we can add posts on daily basis. Additionally, sharing interesting data on social media pages will compel users to click on the post, hit like, comment or even share that post.
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CONTACT US

To learn how to target your customers and drive them to your business online, get in touch and we will arrange for a FREE SEO Consultation with one of our Local Sydney Experts.

  • Please send us a message or call anytime to talk to a Sydney Based SEO Consultant


    Tel: 1300 308 799,
    (02 8004 6396)
    Fax: +61 2 8004 9164
    info@seoconsultantsydney.net
    Address: Suite 203
    27 King Street
    Rockdale NSW 2216
    Sydney
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